Member since July 25, 2024
From:Calorado, CA
A persona in UX is a detailed profile of a hypothetical user that represents a segment of the target audience. This profile includes demographic information, behavioral patterns, goals, frustrations, and motivations. Personas are developed through user research methods such as interviews, surveys, and observations. They help designers and stakeholders keep the end-user in mind throughout the design process, ensuring that the product meets the needs and expectations of its intended audience. By using personas, teams can prioritize features and design elements that are most relevant to their users.