Over the years, Francis specialized in weather content and developed fundamental skills in photography sales, video licensing and content creation to the point where, in 2015-2016, weather content creation and sales was his primary source of income. Since then, the market has shifted significantly and so has YouTube. Francis continues to adapt his skills as a videographer, photographer and freelancer. Over the last several years, Francis gained professional experience in science communications, social media, media relations, content creation, weather consulting and field research. More recently, Francis got certified as an Environmental Professional in training by ECO-Canada. Francis is a licenced advanced drone pilot with Transport Canada and with the FAA (United States) and is currently doing a Master's in Engineering Sciences at Western University, specializing in data collection using UAV's.